Hurdl: Your digital sports club

Background

A digital sports club for likeminded individuals to easily find local matches and events while building a community

I lead the early stages of the product through identifying users and strategizing the product direction. Outcomes included prototypes, user research and overall branding.

TLDR

• Led early-stage product direction: branding, prototypes, user research.
• Defined Hurdl's identity and reusable design system.
• Designed a product for people to find local sport matches and events with a focus of building community.

Branding

Design

Design System

Social